IN A WORLD FULL OF MACHINES, DESIGN IS STILL HUMAN.
Empathy courage and narrative
Let Andrew add the emotion to your product journeys.
dig into the nuts and bolts.
get into the gears of it all
Each project represents a deliberate fusion of user research, strategic thinking, and visual craft. I believe the best digital experiences emerge when we truly understand the humans we’re designing for.
DOCUWARE
WORKFLOW DESIGNER
DOCUWARE
WORKFLOW DESIGNER
A streamlined workflow management system that enables automated document routing and approval processes across enterprise teams.
×
![]()
Overview & Challenges
Required complex routing logic that was difficult for non-technical users to configure and maintain.
Manual approval processes created bottlenecks and compliance risks.
Existing systems lacked visibility into status and approval workflows.
Fragmented integrations, requiring users to switch between multiple applications.
Role
Lead Product Designer (UX/UI)
Duration
6 months
Team
2 Product Designers, 4 Engineers, 1 Product Manager
Objectives
Create an intuitive and empowering visual workflow builder.
Reduce approval cycle times by automating routing decisions.
Ensure compliant audit trails and version control.
Provide at-a-glance visibility into workflow statuses.
Seamless REST integration to eliminate context switching.
Design Process
Conducted extensive user research with document managers and approval stakeholders across departments.
Created low-fidelity prototypes to test workflow visualization concepts and interaction patterns.
Iterated on designs based on usability testing feedback, focusing on simplifying complex routing logic.
Developed a comprehensive component library for consistent workflow elements across the platform.
Key Features
Drag-and-drop workflow builder with visual representation of document routing paths.
Smart routing engine that automatically assigns approvers based on document type and metadata.
Real-time notifications and alerts for pending approvals and workflow exceptions.
Comprehensive audit logging with full version history and compliance reporting capabilities.
Results & Impact
Reduced average approval time from 5 days to 1.5 days across all document types.
Achieved 94% user satisfaction rating among workflow administrators and document managers.
Processed over 500,000 documents in the first year with 99.2% routing accuracy.
Decreased support tickets related to workflow issues by 67% within six months of launch.
HYPE INNOVATION
AI INTEGRATION
HYPE INNOVATION
AI INTEGRATION
A unified, AI-assisted dashboard that connects HYPE's enterprise innovation tools, making cross-product discovery fast and effortless.
Overview & Challenges
We streamlined cross-product navigation and surfacing of related content so users could discover connections without manual searching, reducing cognitive load and driving adoption.
Fragmented experience made cross-suite value hard to see.
Users manually stitched insights across products.
Limited visibility to related content slowed decisions.
Lack of unified search meant critical connections between ideas and projects remained hidden.
Role
Product Design Lead (UX/UI)
Duration
4 months
3 Product Designers, 6 Engineers, 2 Data Scientists, 1 Product Manager
Objectives
Enable fast cross-product navigation via smart linking.
Reveal non-obvious relationships among ideas and initiatives.
Boost adoption and efficiency with a unified experience.
Create intelligent recommendations that learn from user behavior and improve over time.
Surface connections based on semantic similarity, shared stakeholders, and overlapping goals.
Research & Discovery
Conducted discovery sessions with 45 users across 12 organizations to understand workflow patterns.
Mapped journey maps showing where context was lost in current cross-product workflows.
Collaborated with data science team to define content relationship algorithms.
Analyzed behavioral data to identify patterns in how users navigated between products.
AI Integration Approach
Developed machine learning models to identify semantic relationships between content types.
Implemented natural language processing to understand user intent and context.
Created recommendation engine that balances relevance with serendipitous discovery.
Built feedback loops to continuously improve recommendation accuracy based on user interactions.
Results & Impact
Increased cross-product engagement by 234% within first quarter of launch.
Reduced duplicate initiatives by estimated 40%, saving significant time and resources.
Achieved 91% recommendation accuracy after six months of learning and optimization.
Generated over 15,000 meaningful cross-product connections in first quarter.
SEAGATE & INTEL
E-LEARNING PORTALS
SEAGATE & INTEL
E-LEARNING PORTALS
Enterprise-scale learning management systems designed to deliver personalized training experiences and track employee development across global organizations.
Overview & Challenges
Large enterprises needed scalable learning platforms that could adapt to diverse employee needs while maintaining consistent branding and compliance standards.
Legacy systems couldn't handle modern multimedia content or mobile access.
Tracking and reporting capabilities were insufficient for compliance requirements.
One-size-fits-all content failed to address varying skill levels and learning preferences.
Poor user experience led to low engagement and incomplete training completion rates.
Role
Senior UX Designer
Duration
8 months (per client)
Team
4 Designers, 8 Engineers, 2 Product Managers, 1 Content Strategist
Objectives
Design intuitive, accessible learning experiences for global workforces.
Enable personalized learning paths based on role and progress.
Provide comprehensive analytics for skills development tracking.
Support offline learning for field workers and locations with limited connectivity.
Ensure mobile-first design that works seamlessly across all devices and screen sizes.
User Research
Conducted interviews with learners across manufacturing, engineering, and sales departments.
Observed training sessions to understand pain points in existing learning workflows.
Analyzed completion rates and engagement metrics from legacy system usage data.
Created learner personas representing different roles, skill levels, and learning preferences.
Design Solutions
Developed adaptive learning paths that adjust difficulty based on assessment performance.
Created gamification elements including badges, leaderboards, and progress tracking.
Implemented social learning features enabling peer collaboration and knowledge sharing.
Built comprehensive admin dashboard for tracking learner progress and generating compliance reports.
Results & Impact
Increased training completion rates from 62% to 89% within first six months.
Achieved 4.6/5 average user satisfaction rating across both organizations.
Reduced time-to-competency for new hires by 35% through personalized learning paths.
Saved 200+ hours monthly in manual training tracking and compliance reporting.
ADDITIONAL
WORK EXAMPLES
ADDITIONAL
WORK EXAMPLES
A collection of additional projects spanning mobile applications, design systems, and user research initiatives across various industries and platforms.
Mobile Banking App Redesign
Led the complete redesign of a regional bank's mobile application, focusing on simplified navigation and improved account management flows.
Increased user satisfaction scores by 42% and reduced support calls by 28%.
Streamlined the check deposit process, reducing steps from 8 to 3 and increasing mobile deposit usage by 156%.
Implemented biometric authentication that improved login success rate while maintaining security standards.
Healthcare Design System
Created a comprehensive design system for a healthcare technology company, ensuring consistency across 12 product lines.
Reduced design-to-development time by 35% and improved cross-team collaboration.
Established accessible components meeting WCAG 2.1 AA standards for all patient-facing interfaces.
Created comprehensive documentation and Figma libraries adopted by 40+ designers and developers.
User Research Initiative
Established user research practices for a B2B SaaS startup, conducting over 50 interviews and usability tests.
Insights directly informed product roadmap decisions and feature prioritization.
Built research repository and templated processes that scaled across growing product team.
Trained product managers and designers on research best practices and synthesis techniques.
E-commerce Checkout Optimization
Redesigned checkout flow for major retailer, reducing steps from 7 to 3 and implementing guest checkout option.
Achieved 23% increase in conversion rate and 18% reduction in cart abandonment.
Added real-time validation and inline error messaging that reduced form completion errors by 54%.
Implemented smart address autocomplete that decreased checkout time by average of 37 seconds.
Data Visualization Dashboard
Designed executive dashboard for financial services client showing real-time portfolio performance metrics.
Transformed complex datasets into intuitive visualizations that enabled faster decision-making.
Implemented progressive disclosure patterns that reduced cognitive load while maintaining data depth.
Created customizable views allowing users to configure dashboards for their specific needs.
Enterprise Collaboration Tool
Redesigned project management platform used by 10,000+ employees across global organization.
Simplified complex task management workflows reducing time spent on administrative tasks by 40%.
Introduced smart notifications system that decreased notification fatigue while improving response times.
Built unified search experience that surfaced relevant projects, tasks, and documents across entire platform.
×
![]()
Meet the man behind the machine.
The Gears are always turning
Andrew Finch // Product Designer
Design happens at the intersection of human empathy and technological possibility. In our increasingly automated world, I create digital experiences that feel genuinely human.
01 Processing the Signals
Initializing… absorbing inputs: user interviews, behavioral data, market context, and stakeholder goals. Next: parsing patterns, identifing pain points, and distilling the noise into clear and actionable insights. Analytical staging creates the foundation for the decisions that follow, ensuring the work is grounded in real user needs rather than assumptions.
“Andrew is very open to input & findings from testing & research, which made collaboration easy. Combining this with his experience in designing, we always achieve great results in our projects.” – Alexander Sedlmeier, Senior UX Researcher
02 Constructing the Model
Sequencing… prototypes: from sketch, to wireframe, to high resolution clickable simulations. Though created quickly, these prototypes possess enough structure to allow humans to say, “Hmm, yes, that seems functional,” or “ERROR: Please redesign immediately!”
“Andrew brings tons of experience in UX design, accessibility, and design systems – he even kickstarted our own system from scratch.” – Niklas Ortiel, UX Designer
03 Optimizing the Program
Iterating… Decoding and adjusting with the feedback loop: The user interface is refined. Human frictions are removed. Layouts are rearranged. Buttons become more sensible. Design made responsive. Navigation becomes more logical. The system evolves.
“Not only does he create what the client wants, but he offers strategy and innovation beyond that. Each project is delivered in a timely manner, and you get the work of an experienced professional who truly gives it his all.” – Jena Westling, Creative and Content Strategist
best laid plans
ARRESTEDMACHINE.com
Andrew Finch // Product Designer
linkedin.com/in/andrewbfinch
dribble.com/andrewbfinch
github.com/afinchdesigns
instagram.com/southcbishop
Open to on-site globally and remote
andrew@arrestedmachine.com
+1 573 705 0814
© 2025